Writing on the operating method.

Over +1,876% ROI using Facebook Ads

Exploring First Principles

In our quest to understand the world around us and solve complex problems, one of the most powerful tools at our disposal is the concept of first principles thinking. This approach, often referred to as "reasoning from first principles," involves breaking down intricate challenges into their fundamental components and reconstructing them from the ground up. It's a method that promotes original ...

Built a COVID-19 Testing Platform for 1M+ Users

Multiple Perspectives Create a Better Picture

Introduction The study of multiple perspectives is a profound idea that spans ancient philosophy to modern science. By looking at a subject from various angles, we can grasp a more comprehensive understanding. This concept was recognized in ancient times and continues to be relevant in our world today.

Goal Alignment with AI

Scaling a Remote Sales Team from 0-60

Digital sales require continuous innovation and adaptation. This study explores how we, a team of two based in Monterrey, collaborated with over 60 remote workers across Latin America to manage and optimize the customer journey for a US company selling intangible goods. We achieved this by dividing the sales process into specific, manageable roles, thus minimizing errors, reducing training time...