← Selected Work

08 · Sender Readiness

Sender readiness before outreach.

Warming.email needed to look like a product operators could trust before they entrusted a sending domain to it: a focused website, a free precheck, a real operations interface, and paid-social creative that makes the value legible fast.

Visit ↗Campaign case
Warming.email cover page with Warm. Monitor. Ready. message

Offer

$9.99/domain

A clear fixed-price entry point for one sender readiness cycle.

Cycle

6-8 weeks

A defined warmup period before a campaign tool takes over.

Ramp target

60/day

The website frames volume as a target ramp, followed by a recommended starting limit.

The Problem

Outbound teams buy new domains, wire them into campaign tools, and often discover too late that DNS, routing, sender history, or daily limits are not ready. The market is full of monthly warmup dashboards, but operators still need a clean pre-campaign story: check setup, warm the sender, monitor evidence, and leave with a starting limit.

For who

Outbound operators, cold email infrastructure teams, agencies preparing multiple domains, and founders who need a domain-ready signal before moving senders into Instantly, Smartlead, Apollo, Clay, or their own sending engine.

Overview

Warming.email packages sender readiness as a fixed-price 6-8 week cycle: bring a domain, check the public DNS setup, ramp activity carefully, monitor operational evidence, and produce a final recommendation before campaigns begin.

The case combines four surfaces into one portfolio story: brand identity, website funnel, Free Domain Check tool, warmup operations GUI, and a social media campaign built for square posts and vertical reels.

The creative system keeps the promise simple and compliance-safe: better sending starts before you send. It sells readiness, monitoring, and evidence instead of inbox guarantees.

Brand system

Warm, technical, and easy to recognize.

The identity turns a risky infrastructure topic into something operators can understand at a glance: a flame inside an envelope, warm orange action states, navy copy, and soft cream product surfaces.

Warming.email wordmark

Warm. Monitor. Ready.

Warm orange

#ff5a1f

Sender navy

#071a3a

Warm paper

#fffaf5

3D Warming.email flame envelope isotype

Warm. Monitor. Ready.

The identity turns a risky infrastructure topic into something operators can understand at a glance: a flame inside an envelope, warm orange action states, navy copy, and soft cream product surfaces.

Website funnel

A direct path from problem to precheck.

The homepage leads with the paid offer, while the Free Domain Check gives visitors a low-friction way to find setup blockers before the 6-8 week program starts.

warming.email
Warming.email homepage hero and warmup offer

Free Domain Check

Check setup before warmup.

Enter a domain or sender address. The check reviews public DNS signals that can block warmup before your 6-8 week program starts.

DNS-only. No mailbox access or provider login needed.

SPF

Authorized senders

DKIM

Signature selector

DMARC

Domain policy

MX

Mail routing

warming.email
Free Domain Check tool page

01

The hero explains the $9.99 per-domain warmup and the gradual ramp toward 60 emails/day.

02

The primary CTA starts the warmup flow; the secondary CTA moves cautious visitors into the free check.

03

The funnel separates setup readiness from warmup history, so the free tool does not overpromise a starting limit.

GUI and operations

A control room for the warmup cycle.

The product interface shows the live state of warmup activity: domains, logs, health, setup decisions, and settings without hiding the operational evidence.

Warming.email warmup operations dashboard
Dashboard: daily send volume, received samples, delivery rate, healthy domains, attention states, and the next scheduled warmup queue.
Warming.email interface screen 2
Domains: health scores, placement status, sent counts, attention flags, and usage limits across the domain set.
Warming.email interface screen 3
Logs: sent, received, positive, and issue totals with filters, event direction, result, and exportable history.
Warming.email interface screen 4
Log details: message metadata, SMTP response, result tags, and a timeline from sent to accepted to delivered.
Warming.email interface screen 5
Settings: account, team, billing, warmup settings, reply behavior, schedule, integrations, notifications, webhooks, and system status.

Social media campaign

Advertisement assets for posts and reels.

The campaign translates the offer into a repeatable visual language: trust before sending, readiness before campaigns, and a concrete path from warmup to monitored evidence.

01 · Awareness02 · Education03 · Trust04 · Readiness proof05 · Action

Square posts

Warming.email square social post 1
Journey creative: shows the sender reputation path from warm up to trust, reputation, and success.
Warming.email square social post 2
Envelope creative: the clearest ad hook around better sending before the first campaign.
Warming.email square social post 3
Rocket creative: turns readiness into momentum with reputation, placement, and engagement markers.
Warming.email square social post 4
Warm start creative: connects delivered, opened, replied, and growth states without making a guarantee.
Warming.email square social post 5
Desk creative: brings the system into a calmer operator workspace with warm today, win tomorrow messaging.

Vertical reels

Warming.email vertical reel creative 1
Reputation ladder: a vertical ad that stacks reputation, placement, engagement, and growth toward a target.
Warming.email vertical reel creative 2
Swipe creative: a simple top-of-funnel story for learning how the warmup cycle works.
Warming.email vertical reel creative 3
Score creative: uses sender reputation, inbox placement, and ready-state panels as product proof.
Warming.email vertical reel creative 4
Get inboxed creative: a direct vertical message around warming today and building reputation.

Key Capabilities

01

Fixed-cycle sender readiness

The offer is framed as one 6-8 week readiness cycle per domain, not another open-ended monthly warmup subscription.

02

Free Domain Check

A DNS-only tool checks SPF, DKIM, DMARC, MX, sender alignment, and blockers before warmup begins.

03

Warmup operations GUI

The dashboard shows sent and received activity, delivery rate, healthy domains, attention states, next sends, and plan usage.

04

Event evidence and logs

Logs, message details, directions, results, SMTP response, tags, and timelines make warmup activity inspectable.

05

Brand and campaign system

The flame-envelope identity, warm orange palette, and 3D creative language carry through ads, reels, cover pages, and product UI.

06

Website funnel

The website explains the $9.99 per-domain offer, the 60 emails/day target ramp, and the recommended outreach starting limit.

Stack

Vite 6React 19TypeScriptTailwind CSS 4Vercel FunctionsPostgresResendCloudflare DNSLucide React